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    From Cost Center to Growth Engine: Designing Access Centers That Drive Revenue - on demand

    Webinar

    SKU: O27WEB04

    Member PriceFREE

    Formats:

    Webinar
    Member Price:

    FREE


    Available Credits
    • ACMPE: 1.00
    • CEU: 1.00

    Description

    This member-exclusive webinar — recorded on October 21, 2026 — is eligible for ACMPE and CEU credit.

    When financial pressures mount, access centers are often viewed as overhead rather than strategic assets. Yet organizations that invest in access and patient engagement can strengthen patient acquisition, improve scheduling efficiency, maximize provider capacity, and increase revenue. In this session, you'll learn how leading health systems are transforming access centers into revenue-enabling functions through intentional design, operational excellence, and smarter use of existing technology. Explore practical strategies to improve patient access, capture more demand, optimize resources, and demonstrate measurable financial impact without adding significant cost.

    This 60-minute webinar will provide you with the knowledge to:

    • Identify access center strategies that support revenue growth
    • Design workflows that improve patient access and provider utilization
    • Measure and communicate the financial impact of access center performance

    Continuing Education

    Delivery method: Internet Live Course | Group Internet Based
    Learning level: Intermediate - Education that builds on a basic curriculum, designed to improve your ability to analyze and apply skills learned to a topic or knowledge area.
    Learning format: Traditional
    Prerequisites: A basic understanding of the topic or knowledge area.
    Advance preparation: None
    Duration: 60 minutes

    Claiming Credit: If you wish to claim continuing education credit, you must watch the recording and complete the session evaluation in order to meet the requirements of the accrediting organizations.

    • ACMPE, medical practice administrators in certification and Fellowship through ACMPE
    • CEU, generic continuing education credit

    For detailed continuing education credit information, click here.


    Speakers
    Picture of Sarah Kier

    Sarah Kier
    Principal, ECG Management Consultants

    Sarah Kier is a healthcare operations and consulting leader with more than 20 years of experience advising, designing, and operating complex access, capacity, and care delivery models for large health systems and AMCs. Sarah's unique approach combines deep operational credibility and strategic advisory perspective to enable organizations to translate ambition into execution and deliver measurable, sustainable results. She is particularly passionate about aligning people, processes, and technology to create access and capacity models that are operationally excellent; human centered; and trusted by patients, providers, and staff.

    Sarah's work focuses on improving how patients connect to care; how providers are supported in delivering it; and how health systems build scalable, resilient platforms for growth and performance. Sarah has led enterprise-wide access center, capacity management, and performance transformations across the full continuum of care, most recently serving as senior vice president of enterprise patient access at Emory Healthcare. In that role, she held system-level responsibility for access strategy and operations across 11 hospitals and more than 220 ambulatory practices. She has successfully guided large-scale technology and workflow transformations, including Epic scheduling optimization, enterprise telephony modernization, and the deployment of digital self-service, telemedicine, and AI-enabled decision support across dozens of specialties. Earlier in her career, Sarah held leadership roles at Northwestern Memorial Hospital and Northwestern Medical Faculty Foundation, where she led surgical scheduling, hospital medicine operations, enterprise technology conversions, and performance improvement initiatives.

    Picture of Maya Macon

    Maya Macon
    Manager, ECG Management Consultants

    Maya Macon is a healthcare operations leader with expertise in ambulatory operations, patient access, physician enterprise optimization, and interim management. She has a track record of translating operational strategy into measurable results. She is Epic Cadence certified and optimizes her deep experience in Epic Ambulatory, Cadence, and eClinicalWorks to redesign workflows, improve provider capacity management, strengthen reporting, and drive adoption across complex healthcare organizations.

    At ECG, Maya's work focuses on helping clients improve access, operational performance, and EHR-enabled workflows across complex ambulatory environments. She has supported organizations through provider template redesign, referral operations improvement, scheduling workflow standardization, MyChart self-scheduling, telephony operations, productivity management, front-end revenue cycle improvement, and data-driven performance reporting. Her work balances centralized access service design with the decentralized practice management rigor needed to sustain improvements at the clinic and market level. During a recent engagement for a county health system in California, Maya served as the interim manager for the centralized access center and drove notable improvements in key metrics, including a 17% reduction in call volume, a five-minute reduction in average speed of answer, a 4% improvement in service levels, and a 3% reduction in abandoned calls.


    Technical Requirements

    This webinar consisted of a 60-minute presentation and question-and-answer session.

    You will receive informational emails with instructions to access the recording and related resources, as well as steps to claim continuing education credits.




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