From Cost Center to Growth Engine: Designing Access Centers That Drive Revenue

10/21/2026

Webinar

SKU: 27WEB04

Member PriceFREE

Formats:

Webinar

Member Price:

FREE

Available Credits

ACMPE: 1.00
ACHE: 1.00
CEU: 1.00
PDC: 1.00
CPE: 1.00

Description

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If you experience issues registering for this webinar, please email or call the MGMA Service Center at 877.275.6462, ext. 1888 to register.

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This member-exclusive webinar – scheduled for October 21, 2026, at 1 pm ET (12 pm CT, 11 am MT, 10 am PT) – is eligible for ACMPE, ACHE (live only), CPE (live only), PDC (live only) and CEU credit, and will be made available as a recording.

When financial pressures mount, access centers are often viewed as overhead rather than strategic assets. Yet organizations that invest in access and patient engagement can strengthen patient acquisition, improve scheduling efficiency, maximize provider capacity, and increase revenue. In this session, you'll learn how leading health systems are transforming access centers into revenue-enabling functions through intentional design, operational excellence, and smarter use of existing technology. Explore practical strategies to improve patient access, capture more demand, optimize resources, and demonstrate measurable financial impact without adding significant cost.

This 60-minute webinar will provide you with the knowledge to:

Identify access center strategies that support revenue growth
Design workflows that improve patient access and provider utilization
Measure and communicate the financial impact of access center performance

Continuing Education

Delivery method: Internet Live Course | Group Internet Based
Learning level: Intermediate - Education that builds on a basic curriculum, designed to improve your ability to analyze and apply skills learned to a topic or knowledge area.
Learning format: Traditional
Prerequisites: A basic understanding of the topic or knowledge area.
Advance preparation: None
Duration: 60 minutes

Claiming Credit: If you wish to claim continuing education credit, you must attend the live webinar and complete the session evaluation in order to meet the requirements of the accrediting organizations.

ACMPE, medical practice administrators in certification and Fellowship through ACMPE
ACHE, American College of Healthcare Executives Qualified Education
CPE, Continuing Professional Education for accountants
- Attendance at the live instructor-led program
CEU, generic continuing education credit
PDC, professional development credits for the Society for Human Resource Management (SHRM)

For detailed continuing education credit information, click here.

**PLEASE NOTE: CEU credit types and totals are listed as a good faith estimate. Actual CEU types and totals offered at time of presentation may vary. Final CEU credit listing will be published on or before the day of the presentation.

Speakers

Sarah Kier
Principal, ECG Management Consultants

Sarah Kier is a healthcare operations and consulting leader with more than 20 years of experience advising, designing, and operating complex access, capacity, and care delivery models for large health systems and AMCs. Sarah's unique approach combines deep operational credibility and strategic advisory perspective to enable organizations to translate ambition into execution and deliver measurable, sustainable results. She is particularly passionate about aligning people, processes, and technology to create access and capacity models that are operationally excellent; human centered; and trusted by patients, providers, and staff.

Sarah's work focuses on improving how patients connect to care; how providers are supported in delivering it; and how health systems build scalable, resilient platforms for growth and performance. Sarah has led enterprise-wide access center, capacity management, and performance transformations across the full continuum of care, most recently serving as senior vice president of enterprise patient access at Emory Healthcare. In that role, she held system-level responsibility for access strategy and operations across 11 hospitals and more than 220 ambulatory practices. She has successfully guided large-scale technology and workflow transformations, including Epic scheduling optimization, enterprise telephony modernization, and the deployment of digital self-service, telemedicine, and AI-enabled decision support across dozens of specialties. Earlier in her career, Sarah held leadership roles at Northwestern Memorial Hospital and Northwestern Medical Faculty Foundation, where she led surgical scheduling, hospital medicine operations, enterprise technology conversions, and performance improvement initiatives.

Maya Macon
Manager, ECG Management Consultants

Maya Macon is a healthcare operations leader with expertise in ambulatory operations, patient access, physician enterprise optimization, and interim management. She has a track record of translating operational strategy into measurable results. She is Epic Cadence certified and optimizes her deep experience in Epic Ambulatory, Cadence, and eClinicalWorks to redesign workflows, improve provider capacity management, strengthen reporting, and drive adoption across complex healthcare organizations.

At ECG, Maya's work focuses on helping clients improve access, operational performance, and EHR-enabled workflows across complex ambulatory environments. She has supported organizations through provider template redesign, referral operations improvement, scheduling workflow standardization, MyChart self-scheduling, telephony operations, productivity management, front-end revenue cycle improvement, and data-driven performance reporting. Her work balances centralized access service design with the decentralized practice management rigor needed to sustain improvements at the clinic and market level. During a recent engagement for a county health system in California, Maya served as the interim manager for the centralized access center and drove notable improvements in key metrics, including a 17% reduction in call volume, a five-minute reduction in average speed of answer, a 4% improvement in service levels, and a 3% reduction in abandoned calls.

Technical Requirements

Webinars are delivered live using online web conferencing software, which allows you to interact directly with presenters and colleagues through your web browser.

This webinar will be hosted in Zoom Webinars and will consist of a 60-minute presentation and question-and-answer session. You will receive informational emails with instructions to access the live event and related resources, as well as steps to claim continuing education credits.

Review this resource for participating in Zoom Webinars or test your connection here.

Refund Policy

This is a member-exclusive webinar. There is no registration fee.

Live Instructor Cancellation Policy
If for any reason MGMA must cancel this program, MGMA will notify participants by email of the cancellation no less than 48 hours prior to the expected start time.

Contact the MGMA Service Center for cancellations or refunds:
Toll-free: 877.275.6462, ext. 1888
Email: service@mgma.org

Complaint resolution policy
Please contact the MGMA Service Center toll-free at 877.ASK.MGMA (275.6462) for issues or concerns with this webinar.

Explore Related Topics

Strategic Planning Patient Access Practice Efficiency Data Analytics & Reporting Reimbursement Business Operations Technology Leadership Development