Skip To Navigation Skip To Content Skip To Footer
    Hire Physicians Who Fit, Succeed and Stay - Recruit a Physician - Jackson Physician Search and MGMA
    Home > Podcasts > Podcasts
    Shannon Geis
    Shannon Geis

    Listen and Subscribe

    Apple PodcastsSpotifyGoogle Podcasts

    iHeart RadioStitcherTuneIn

    How do you promote your practice in an environment where patients are quick to post reviews and comments about their experiences on social media? Andrea Eliscu, MGMA member, president, Medical Marketing, Inc., Orlando, Fla., calls them “prosumers.”

    In this digital environment, “marketing becomes all about relationships, about service, about your community and about communication,” Eliscu says. She recommends taking a long look at your business plan to figure out how you can better serve your patients and your community.

    “Word of mouth by a patient is powerful,” Eliscu says. Good communication and personalized care, she adds, are the keys to patient satisfaction, which can lead to referrals. 

    Listen to our full conversation and learn more about how you can add a personal touch to your marketing strategies from Eliscu in this episode of our podcast series, MGMA Small Talk.

    Eliscu’s new book, It’s Personal: The Art of Building Your Practice, is also available from the MGMA Store.

    Hear more episodes of MGMA Small Talk, or subscribe on iTunes, Google Play or SoundCloud so that you’ll never miss an episode.

    Shannon Geis

    Written By

    Shannon Geis

    Explore Related Content

    More Podcasts

    Explore Related Topics

    Ask MGMA
    An error has occurred. The page may no longer respond until reloaded. Reload 🗙