Expanding Capacity Through Strategic Recruitment and Provider Performance Optimization

10/21/2025

Webinar

SKU: 26WEB04

Member PriceFREE

Formats:

Webinar

Member Price:

FREE

Available Credits

ACMPE: 1.00
ACHE: 1.00
CEU: 1.00
PDC: 1.00
CME: 1.00
CPE: 1.00

Description

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If you experience issues registering for this webinar, please email or call the MGMA Service Center at 877.275.6462, ext. 1888 to register.

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This member-exclusive webinar – scheduled for October 21, 2025, at 1 pm ET (12 pm CT, 11 am MT, 10 am PT) – is eligible for ACMPE, ACHE (live only), CME (live only), CPE (live only), PDC (live only) and CEU credit, and will be made available as a recording.

In an era of rising demand and constrained resources, medical practice must take a strategic, data-informed approach to expanding ambulatory capacity. Before bringing new physicians onboard, organizations should first assess the performance and capacity of their existing provider workforce to identify opportunities for operational improvement and more efficient care delivery. This session will provide a framework for evaluating ambulatory provider capacity, enhancing access through performance optimization, and determining when and where recruitment is necessary to support medical practice growth. Attendees will learn how to align recruitment decisions with measurable capacity needs, financial goals, and long-term organizational sustainability. By focusing on both provider optimization and targeted recruitment, medical practices can secure referral revenue, improve patient access, and ensure their physician enterprise is positioned for scalable, strategic growth.

This 60-minute webinar will provide you with the knowledge to:

Apply methods to measure, track, and optimize ambulatory provider capacity
Identify when recruitment is necessary versus when performance optimization can meet access needs
Prioritize recruitment investments based on capacity data, demand, and long-term ROI

Continuing Education

Delivery method: Internet Live Course | Group Internet Based
Learning level: Intermediate - Education that builds on a basic curriculum, designed to improve your ability to analyze and apply skills learned to a topic or knowledge area.
Learning format: Traditional
Prerequisites: A basic understanding of the topic or knowledge area.
Advance preparation: None
Duration: 60 minutes

Claiming Credit: If you wish to claim continuing education credit, you must attend the live webinar and complete the session evaluation in order to meet the requirements of the accrediting organizations.

ACMPE, medical practice administrators in certification and Fellowship through ACMPE
ACHE, American College of Healthcare Executives Qualified Education
CME, licensed physicians (MD/DO)
CPE, Continuing Professional Education for accountants
- Attendance at the live instructor-led program
CEU, generic continuing education credit
PDC, professional development credits for the Society for Human Resource Management (SHRM)

For detailed continuing education credit information, click here.

**PLEASE NOTE: CEU credit types and totals are listed as a good faith estimate. Actual CEU types and totals offered at time of presentation may vary. Final CEU credit listing will be published on or before the day of the presentation.

Speakers

Steve McMillen
Patient Access Practice Leader, ECG Management Consultants

Steve McMillen is a healthcare professional with over a decade of experience in ambulatory operations. He has a track record of implementing transformative, consumer-centric processes that clients value for their ability to simultaneously improve consumer experience and generate revenue. His focus on patient access and consumer engagement positions him as an industry leader in scheduling, capacity, centralized services, and other access-related initiatives. Steve partners with health systems to design, implement, and optimize initiatives that improve outcomes for providers and access for patients.

At ECG, Steve has helped numerous provider organizations reinvent their approaches to patient access, provider capacity, ambulatory operations, consumer engagement, centralized services, provider templates, and referral management. Examples of recent project work include designing and building an automated capacity management tool at a large East Coast academic health system to diagnose and unlock potential capacity, redesigning provider scheduling templates and enabling online scheduling capabilities across 35 specialties for a multi-regional health system, and developing a standardized approach to access, scheduling, and referral management for a 40‑specialty pediatric health system. Before joining ECG, Steve worked at Rush University Medical Center as a division administrator and project manager of patient access.

Jenny Hart
Senior Manager, ECG Management Consultants

Jenny Hart is a healthcare administration professional who specializes in improving patient access and ambulatory operations. As competition among health organizations increases, clients appreciate Jenny’s insights into barrier-free and efficient scheduling workflows. For more than 15 years, Jenny has worked with physicians, executives, and frontline staff to build, improve, and sustain revenue-increasing programs and initiatives.

Before joining ECG, Jenny was an assistant director at Vanderbilt University Medical Center. As an Epic-certified leader, she built a new team of Epic-savvy consultants and created best practices for Epic’s Cadence and EpicCare Ambulatory platforms, improving template use by 30% across the institution and contributing to a 323% increase in revenue, totaling $4.5 billion in 2019. Additionally, as a senior customer relations manager at Vanderbilt, Jenny led relationship management, support, and strategy projects for Patient Access Services and the Department of Medicine leadership for 43 specialty and primary care clinics with more than 700 providers.

Brent Barnacle
VP of Physician and Executive Business Development, Jackson Physician Search

For the past eight years, Brent Barnacle has led Jackson Physician Search's Upper-Midwest Division for physician and physician executive recruitment. He is a trusted leader in the healthcare space and is known for producing great results for his clients. Before joining JPS, he worked extensively in organizational development and training, spanning nearly 20 countries.

Brent applies this experience to build win-win strategic partnerships with Hospital and Physician Group administrators who need to recruit physicians, physician leaders, and advanced practice providers. He also consults on healthcare market trends, speaks at local and regional industry events, and is known as a well-respected, trusted advisor.

Brent was born and raised in Stillwater, Minnesota and maintains a strong focus on rural physician recruitment. He understands the importance of recruiting for cultural fit, which leads to long-term retention for clients.

Technical Requirements

Webinars are delivered live using online web conferencing software, which allows you to interact directly with presenters and colleagues through your web browser.

This webinar will be hosted in Zoom Webinars and will consist of a 60-minute presentation and question-and-answer session. You will receive informational emails with instructions to access the live event and related resources, as well as steps to claim continuing education credits.

Review this resource for participating in Zoom Webinars or test your connection here.

Refund Policy

This is a member-exclusive webinar. There is no registration fee.

Live Instructor Cancellation Policy
If for any reason MGMA must cancel this program, MGMA will notify participants by email of the cancellation no less than 48 hours prior to the expected start time.

Contact the MGMA Service Center for cancellations or refunds:
Toll-free: 877.275.6462, ext. 1888
Email: service@mgma.org

Complaint resolution policy
Please contact the MGMA Service Center toll-free at 877.ASK.MGMA (275.6462) for issues or concerns with this webinar.

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