Evaluation and Implementation of Telemedicine in an Independent Allergy Practice - Business Plan

Fellowship Paper - September 30, 2019

Business Strategy

J. Kelly Davis BS, FACMPE
Project Summary

The company is a one-physician privately owned independent allergy practice located in a competitive allergy market. The company would like to offer telemedicine appointments in order to:
 
  • Increase patient engagement and better retain its existing patient population.
  • Attract new patients within its target demographic of females 25-49 years old.
  • Differentiate itself in a crowded allergy market.

The company is in a mid-sized city that is attracting a younger demographic due to the variety of outdoor activities it offers. Studies show that 60% of millennials want greater online access to healthcare. The company has utilized electronic health record software for 10 years and hopes to leverage this technological advantage to attract new and retain existing patients.
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About the Author

J. Kelly Davis BS, FACMPE
Chattanooga, TN
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