A Healthcare Consulting Division of Vero Orthopaedics & Neurology - Business Plan

Fellowship Paper

Business Strategy

Jennifer Davison BHA, FACMPE
Project Summary

Vero Orthopaedics & Neurology (VOVN) is an Orthopedic and Neurological establishment looking to enhance and develop ancillary service lines of business outside of the usual and customary lines of business.  VOVN is the largest Musculoskeletal group in Indian River County.  The practice has been in existence since 1976 and has a stellar reputation in the community from both a medical and business standpoint.  Jennifer Davison, the CEO for Vero Orthopaedics has been with the practice for 21 years.  She currently holds a bachelor’s in healthcare administration and is certified in practice management through the Medical Group Management Association.  She was the Business Office Manager, as well as, the Director of Operations for several years prior to taking on the CEO role.  Her passion for helping smaller practices in the community started when asked to analyze the revenue cycle of an Urgent Care practice.   Smaller practices face challenges in having the appropriate resources available.  Physician practices and healthcare organizations are experiencing ever-increasing pressures in pursuit of efficiently managing services such as:   human resources, financial analysis, purchasing, compliance, MIPS and Electronic Health Record selection and implementation to name a few.  The Core Group was founded by me and is an extension of my current practice to provide day to day overall operational management, as well as, financial management and unique expertise to smaller practices in the community.  The Core Group will provide oversight of operational processes, revenue cycle management, and day to day assistance and training for all staff and physicians.
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About the Author

Jennifer Davison BHA, FACMPE
Vero Beach, FL

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