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    It's Personal: The Art of Building Your Practice

    Book

    ISBN: 9781568295268

    SKU: 9036

    Non-Member Price$89.00

    Member Price$69.00

    Package

    ISBN: 9781568295268

    SKU: PK9036

    Non-Member Price$104.00

    Member Price$81.00

    eBook

    SKU: E9036

    Non-Member Price$72.00

    Member Price$55.00

    Formats:

    Book
    Non-Member Price:

    $89.00

    Member Price:

    $69.00

    Package
    Non-Member Price:

    $104.00

    Member Price:

    $81.00

    eBook
    Non-Member Price:

    $72.00

    Member Price:

    $55.00


    Description

    What physicians once resisted—formal marketing and communication programs used to meet the needs of their patients/customers—has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before.

    Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for those physicians and medical practices willing to lead.

    This book provides you tools to develop personal relationship with your patients, referring physicians and other providers in the community to help build your practice.


    Table of Contents

    Introduction
    Chapter 1   From the 4 P’s to the 4 A’s
    Chapter 2   The Power of the Basics—A Few Important Points
    Chapter 3   Developing Bulletproof Referral Relationships
    Chapter 4   Gaining a Fresh Understanding of Your Patients
    Chapter 5   Building Better Customer Service
    Chapter 6   Diagnosing Your Practice—A Simple Guide to Effective Practice Assessment
    Chapter 7   Engaging Your Team to be A+ Marketers
    Chapter 8   Telling Your Story—Practical Approaches to Media Relations and Advertising
    Chapter 9   Reaching Out—A Guide to Community Relations
    Chapter 10 Your Online Identity—Web Sites and Social Media
    Chapter 11 When Change Happens
    Chapter 12 Tracking Your Results
    Chapter 13 Final Words of Advice
    Index


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