Medical Group Management Association
Join Now

The humanizing effect: Changing public perception of clinicians through social media

Insight Article - February 3, 2019

Marketing/Social Media

Patient Engagement

Within the constant stream of posts, tweets and comments on social media, individuality is often lost, particularly when one’s voice does not rise above the rest. This lack of originality and expertise makes it more difficult to forge a deep connection with an audience or individual. Such is the challenge for many clinicians, as social media can devolve into a platform for perpetuating unflattering stereotypes of doctors. 

But it doesn’t have to be this way. By telling their story and going the extra mile for patients, clinicians can use social media to develop and nurture meaningful connections. Considering clinicians only spend a quarter of their time meeting with patients face to face, social media can be an invaluable outlet for promoting their clinical knowledge and humanizing them. 

As Kevin Pho, MD, founder and editor of, Nashua, N.H., noted during his session at MGMA18 | The Annual Conference, time spent on other tasks has contributed to a disconnect between clinicians and their patients: “… for every hour we spend with patients, we spend 

Sign in to access this material

Member Login Become a Member

About the Author

Christian Green
Christian Green MA
MGMA Writer/Editor MGMA


Shopping Cart

Your cart is empty

Click here if your organization is tax exempt

A State Sales tax exempt certificate must be on file and taxable items cannot be ordered online. For immediate assistance during normal business hours of 7:00am to 5:00pm MT M-Th and 7:00 am to Noon MT on Friday, please call toll-free: 877-275-6462, ext. 1888



Use two letter code for US states
Use three letter code for country
Use two letter code for US states
Use three letter code for country
Use two letter code for US states
Use three letter code for country

Grand Total:
Saved credit card is required for opt-in to autorenew.

Questions? Contact the MGMA Service Center for assistance during checkout or review our return policy for more information.




Thank you for your purchase! If you purchased an event, you will be receiving a follow-up email from our Learning Management System regarding the product/event purchased and no further action is required.