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Strategic Business Plan to Provide Sports Medicine Services to Rural Secondary Schools-Business Plan

Fellowship Paper - March 3, 2020

Business Strategy

Chad Fisher JD, FACMPE
PROJECT SUMMARY

Improving access to, and the quality of, healthcare in rural America has long been a central focus of our nation’s healthcare policy. Although much of this focus has been placed upon the services provided by physicians and advanced practice practitioners, there are numerous other manners in which the standard of care provided to rural communities can be raised.

One such manner involves increasing the presence of full-time sports medicine services within rural secondary schools. In current state, many of these rural secondary schools either do not have any sports medicine coverage at their athletic events or, at best, have medical coverage that is highly sporadic and provided by medical staff not fully dedicated to the practice of sports medicine. By increasing the presence of full-time sports medicine services provided to student-athletes at these academic settings, the standard of care can be raised within their rural communities.

This proposed business plan addresses the formation of a limited liability company (hereinafter, the “Organization”) focused upon providing sports medicine services to rural secondary schools. The Organization’s main focus will be upon the placement of athletic trainers within these rural academic settings; such placement can be facilitated via partnerships with rural healthcare systems (i.e. a physician group, a physical therapy group or a hospital) or via partnerships with rural school systems.

As set forth within this proposed business plan, the Organization will focus first upon the development of partnerships with rural healthcare systems and rural school systems. Once a network of placement sites has been solidified, the Organization will focus upon the recruitment and hiring of athletic trainers to fill the staffing needs created by the partnership commitments.

In summation, by providing full-time sports medicine services to rural secondary schools, the Organization will help raise the standard of care provided within rural communities. As detailed herein, this altruistic goal can be accomplished while also ensuring that the underlying business operations provide the Organization’s Members with a positive return on their investment.
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About the Author

Chad Fisher
Chad Fisher JD, FACMPE
Department Administrator Marshall Orthopaedics Huntington, WV
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