Knowledge Expansion

Strategic Business Plan Proposal to Expand a Pediatric Diagnostic Sleep Laboratory to a New Market

Fellowship Paper

Business Strategy

Justina L. Starobin MPH, FACMPE
This business proposal is for a specialty children’s hospital (SCH) to expand a pediatric diagnostic sleep laboratory to a medically-underserved region in the state.   Sleep disorders are common in children and are often undiagnosed and untreated (Common Sleep Disorders in Children, 2014). Currently SCH houses a 7-bed laboratory in large metropolitan city on the east coast.  The second lab will be located within a county hospital 50 miles from the main campus and where the SCH already has a presence.  The SCH maintains twelve beds on step-down pediatric inpatient unit in the county hospital and will convert two of the underutilized patient rooms to sleep rooms.  The laboratory will be managed by, and electronically connected to, the main campus.
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About the Author

Justina L. Starobin
Justina L. Starobin MPH, FACMPE

Justina L. Starobin is a proud member of the 2018 ACMPE Fellow class.  She has more than 25 years of medical practice and hospital administration experience. Justina has specific interests in process improvement and patient experience.  She is currently the Vice President of Outpatient Services at Mt. Washington Pediatric Hospital in Baltimore, MD. 

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