Knowledge Expansion

Proposal to Expand Holistic Healthcare Services - Business Plan

Fellowship Paper

Business Strategy

Carolyn Howell
Project Summary:

This business proposal is for expansion of holistic healthcare services at CDWC, which is a privately owned and independently operated primary care physician (PCP) practice. The plan is to expand medical services and therapies to make them available to combat veterans and first responders to address post-traumatic stress disorder (PTSD), anxiety, and chronic pain.

Expanding these services will fill a void in traditional medicine and will provide early intervention and treatment of trauma and physical conditions in patients. The positive outcomes can be tracked in direct numbers in the communities where these patients live and work. These treatments and interventions will result in reduction of current and future opioid and other substance abuse.

The plan will focus on expanding medical services to increase patient volume and cash flow while simultaneously treating and addressing the root cause of the suicide and opioid epidemic in combat veterans and first responders. The new services will include flotation therapy and infrared therapy. These services will also complement the treatment plan and philosophy of CDWC, which treats the whole patient.  

This plan is going to be a cash-based service. Currently, there is no reimbursement available by third-party payers for these services. CDWC will continue to try to negotiate directly with insurance companies and employers to provide coverage for such services in the future as this treatment plan becomes more widely accepted in mainstream healthcare. These expanded medical services will benefit all of those who serve and protect while allowing for an increase in cash payment of services.
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About the Author

Carolyn Howell
FACMPE Waterford, CT
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