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First Place State Affiliate of the Year Award Winner

MGMA is proud to announce the State Affiliate of the Year Award Winners of 2020

First place winner: Georgia MGMA

GMGMA Strategic Plan 2020-2021
  • Grow membership in partnership with MGMA using the dual membership program Georgia helped pilot. Continue our aggressive pricing and outreach to increase membership from national only members.
  • Continue promoting the ACMPE certification for our members, to include all the changes and updates, and also by providing more CEU credits needed to achieve the certification throughout the year at our meetings and with webinars.
  • Work with local affiliates to create a more unified message across all groups.
  • Give our members more of what they ask for in regards to meetings, online learning etc. We drive our content from the requests of our membership.
 
2020 was going to be a year with a renewed, strong focus on increasing membership using the dual membership program with MGMA. We had approved aggressive pricing essentially giving national members a “free” state membership and a strategic outreach plan targeting those national members up for renewal each month with marketing highlighting the dual membership program. While we did well in this goal for the year, increasing membership by 2.5% and adding 27 new members that were only National members, our plans for 2020 had to be adapted quickly once the reality of COVID set in.
 
Our focus quickly turned to supporting our membership with all the questions that both the virus and subsequent legislation create for our members. Our listserv has always been one of our most valuable benefits and we were able to leverage it to maximize both the knowledge base of our membership as well as the resources of a longstanding legal partner of GMGMA.  During a time of great confusion there were days where there would be over 100 messages delivered via the listserv with members sharing ideas, providing references to legislation, and generally supporting each other with an outpouring of support (and commiseration) that exceeded anything previously witnessed.                                       

The GMGMA Board reached out to one of our longstanding legal partners, Rich Sanders, and engaged him to provide answers to all the legal questions that were coming out of both the response and legislation surrounding COVID. At a rate of $1,500 per month for an unlimited number of questions, GMGMA compensated Mr. Sanders. He answered each question and provided a running response to our membership that proved invaluable during a time with so many unanswered questions.                                       

The effort was so well received, one of our members nominated us for the Rise Above Award!
 
GMGMA was one of the very few chapters to have an in-person meeting in 2020. We had to postpone it two months to make sure we were able to meet local and state safety guidelines as well as ensure

our membership was comfortable with the measures we were taking. We consider the event a success with 73 total attendees, 20 vendor booths and no reports of infections following the meeting. We used this meeting to help drive our work around our nominees, CMPEs and Fellows by having a special recognition luncheon during the meeting. This luncheon was attended by all the conference attendees including vendors and those nominees, CMPEs and Fellows all received recognition as well as a special gift from GMGMA.
 
With all the work around the COVID issue, we were not able to put as much effort into improving the messaging across our affiliate chapters but that will continue to be a goal in 2021.
 
In 2021, we will continue to do our best to provide our membership with education that is both timely and relevant.  We currently have both a spring and fall meeting scheduled. The Spring meeting will focus on “Getting Back in the Game” and helping members focus on getting back to the new normal.
 
With all the challenges that 2020 provided, GMGMA is quite proud of the value we were able to provide our membership utilizing both external sources and the membership themselves. In 2021, we will continue to focus on the goals laid out for 2020 and work to provide the support our membership has grown to expect and appreciate.
 
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