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    Summit Spotlight | Increasing Brand Value by Elevating the Human Experience



    SKU: 24WEB39



    Available Credits
    • ACMPE: 1.00
    • CEU: 1.00


    Please login, add this to your cart and complete the purchase to register.

     If you experience issues registering for this webinar, please email or call the MGMA Service Center at 877.275.6462, ext. 1888 to register.


    Experience the excellence of the 2024 MGMA Summit by watching this year's highest-rated sessions! Delve into the wealth of valuable insights and seamless organization that made our online conference a standout experience, ensuring you don't miss a moment of inspiration.

    This webinar – scheduled for May 9, 2024, at 1 pm ET (12 pm CT, 11 am MT, 10 am PT) – is eligible for ACMPE and CEU credit, and will be made available as a recording.

    Increasingly, healthcare providers compete on the strength of their brands for patients, staff and resources. Since brand value is the product of the aggregate experiences and perceptions of a product’s users, it is directly proportionate to the quality of human interactions and encounters with a healthcare provider. To increase brand value, a healthcare provider must satisfy the objective needs and subjective expectations of patients, families and staff. Focusing on the top line of quality and service results will improve the overall value. This session will detail the qualitive data that can be extracted from healthcare organizations (productivity, capacity, efficacy and satisfaction) that directly tie to the outcome of the organizations and how the brand is constructed, as well as how to apply the data to an operating model focused on designing positive memories and ultimately brand.

    This 60-minute webinar will provide you with the knowledge to:

    • Examine the elements of brand that can be affected by designing positive experiences within the environment to add value
    • Distinguish three categories of sequential data (sensory, social and systemic) that healthcare brands should understand for creating pleasing and healing experiences
    • Analyze data on experience in conjunction with new understanding of preconceptions (expectations) and post-conceptions (interpretive judgments)

    Continuing Education

    Delivery method: Internet Live Course | Group Internet Based
    Learning level: Intermediate - Education that builds on a basic curriculum, designed to improve your ability to analyze and apply skills learned to a topic or knowledge area.
    Learning format: Traditional
    Prerequisites: A basic understanding of the topic or knowledge area.
    Advance preparation: None
    Duration: 60 minutes

    Claiming Credit: If you wish to claim continuing education credit, you must attend the live webinar and complete the session evaluation in order to meet the requirements of the accrediting organizations.

    • ACMPE, medical practice administrators in certification and Fellowship through ACMPE
    • CEU, generic continuing education credit

    For detailed continuing education credit information, click here.

    **PLEASE NOTE: CEU credit types and totals are listed as a good faith estimate. Actual CEU types and totals offered at time of presentation may vary. Final CEU credit listing will be published on or before the day of the presentation.

    Lorissa K. MacAllister

    Lorissa K. MacAllister , Ph.D., AIA, LEED AP, BSW, NCARB, EDAC
    Founder and President, Enviah, PC

    Lorissa MacAllister PhD, AIA, NCARB, LEED AP, EDAC, is the founder of Enviah, an evidence-based consulting firm that uses a people-centered approach that is both multidimensional and multidisciplinary. Enviah creates healthcare environments where people thrive. Enviah helps healthcare providers more effectively accomplish their mission. Lorissa and Enviah work to integrate people, technology, systems, and space, ensuring that healthcare environments are driven by health and care. Her research includes the exploration of patient room and unit physical layouts and their impact to patient self-reported outcomes at Emory University Hospital in Atlanta, Georgia. Additional research includes the exploration of healing environments as a Senior Fellow at the Samueli Institute.

    Dr. MacAllister is a researcher, speaker, architect, and writer who is blending her years of experience and expertise in healthcare and architecture to pioneer a unique approach to design in the healthcare industry and beyond. She has dedicated herself to guiding organizations to the next level of integrated performance by systematically aligning operations, spaces, processes, culture, sustainability, business performance, revenue, and user experience. Using evidence-based design and other research, she is constructing a new approach to built environments. She speaks nationally to help bring about transformative change that benefits stakeholders, patients, the community, and the environment.

    Technical Requirements

    This webinar will be hosted in Zoom Webinar and will consist of a 60-minute pre-recorded presentation. You will receive informational emails with instructions to access the live event and related resources, as well as steps to claim continuing education credits.   

     Review this resource for participating in Zoom Webinars or test your connection here.

    Refund Policy

    Live Instructor Cancellation Policy
    If for any reason MGMA must cancel this program, MGMA will notify participants by email of the cancellation no less than 48 hours prior to the expected start time.

    Contact the MGMA Service Center for cancellations or refunds:
    877.275.6462, ext. 1888

    Complaint resolution policy
    Please contact the MGMA Service Center toll-free at 877.ASK.MGMA (275.6462) for issues or concerns with this webinar.

    Ask MGMA
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