What physicians once resisted—formal marketing and communication programs used to meet the needs of their patients/customers—has now become an important part of everyday business practice. Today marketing is a necessity to establish and maintain a successful medical practice, with the focus on patient/customer service more important than ever before.
Payment models are shifting, government mandates are increasing, patients are becoming more empowered, and physicians want to control their own destinies. These challenges can create confusion and uncertainty, but they also provide opportunity for those physicians and medical practices willing to lead.
This book provides you tools to develop personal relationship with your patients, referring physicians and other providers in the community to help build your practice.
Chapter 1 From the 4 P’s to the 4 A’s
Chapter 2 The Power of the Basics—A Few Important Points
Chapter 3 Developing Bulletproof Referral Relationships
Chapter 4 Gaining a Fresh Understanding of Your Patients
Chapter 5 Building Better Customer Service
Chapter 6 Diagnosing Your Practice—A Simple Guide to Effective Practice Assessment
Chapter 7 Engaging Your Team to be A+ Marketers
Chapter 8 Telling Your Story—Practical Approaches to Media Relations and Advertising
Chapter 9 Reaching Out—A Guide to Community Relations
Chapter 10 Your Online Identity—Web Sites and Social Media
Chapter 11 When Change Happens
Chapter 12 Tracking Your Results
Chapter 13 Final Words of Advice