MGMA Stat poll indicates most organizations use text messaging to communicate appointments

The Medical Group Management Association’s most recent MGMA Stat poll asked healthcare leaders if their organization uses text messaging to communicate appointments to patients. More than two-thirds of respondents indicated that their organization uses text messaging, many of whom cited that it is employed after receiving patient indication of preference and consent. It was also a common sentiment that the platform was used exclusively for reminders, not for scheduling or changing appointments. Of the 24% who did not utilize text messages, many use an alternative such as email or phone call reminders, largely because they believe text messaging is expensive and not worth the cost. Additionally, 7% of respondents were considering integrating appointment communication via text, while 1% were unsure. 

The poll was conducted on May 22, 2018, with 1,569 applicable responses. Nick A. Fabrizio, PhD, FACMPE, FACHE, principal, MGMA Consulting, expands on the topic in, Text messaging remains an effective tool for patient appointment reminders.

MGMA Stat is a national poll that addresses practice management topics, the impact of new legislation and related topics. Participation is free and available to all healthcare leaders. See results of other polls and information on how to participate in MGMA Stat.