Medical Group Management Association
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Certificate Program: Project Management and Strategic Planning – on demand

Webinar -



The certificate program consists of two sections totaling 3.5 credit hours. This event is eligible for ACMPE and CEU credit. While this is a standalone certificate program, it is also part of the MGMA Operations Management Certificate (OMC) credential-bearing program.   

Strategic planning in today’s chaotic and challenging times has become paramount to a medical practice’s success. It focuses on longer-term goals and the strategy and tactics to reach those goals. This important process allows all stakeholders to have a clear understanding of the direction of the organization. Whether your strategic goals are big or small, project management methodology can help you achieve them. Participants of this four-part session will learn about the importance of strategic planning in healthcare and how that aligns with mission, vision and values. You will also develop the skillset and tools to successfully manage a project from beginning to end. This certificate program will include an interactive case study on project management. 

This 3.5-hour program will provide you with the knowledge to:  

  • Develop organizational goals and needs 
  • Design business plans aligned with strategy 
  • Generate a successful project plan and schedule 

Agenda Details 

  • How to Project Manage like a Boss  
  • Project Management: A Case Study  
  • The Importance of Strategic Planning In Healthcare  
  • Hope Is Not a Strategy: Strategic Planning for Medical Groups  
  • Closing Session  

ACMPE Certificate Approved Seminar   
Completion of this program is exclusively eligible for the Project Management and Strategic Planning Certificate through the certifying body, the American College of Medical Executives (ACMPE). Certificates are widely accepted throughout the industry, proving completion and understanding of topic or skill-specific courses. 
Learn more about ACMPE Certificates

Continuing Education Information

Delivery method: Self-paced study | Internet Activity Enduring Material
Learning level: Advanced - Education that builds on an intermediate curriculum, designed to help you synthesize and evaluate complex concepts to create outcomes-based solutions. 
Learning format: Traditional  
Prerequisites: The ability to apply the topic or knowledge area.  
Advance preparation: None 
Duration: 210 minutes 
Seminar Series Maximum clock hours*  
ACMPE: 3.5 | CEU: 3.5

Claiming Credit:   
If you wish to claim continuing education credit and the certificate of completion, you must pass the associated exam required by the accrediting organizations. Registration for all four exams is included in the certificate program.  

  • ACMPE, medical practice administrators in certification and Fellowship through ACMPE  
  • CEU, generic continuing education unit   

American College of Medical Practice Executives (ACMPE) 
This program is approved as a live learning event for ACMPE continuing education hours. A cumulative total of 50 ACMPE continuing education credit hours is among the requirements for attaining the Certified Medical Practice Executive (CMPE) credential. To maintain CMPE or Fellow status, you must earn 50 hours of qualifying credit hours every three years, of which 30 hours must come from MGMA national, state or local offerings, including 12 from a live learning event. 
Learn more about the ACMPE certification program. 
One ACMPE credit is earned for every 60 minutes of educational content, rounded down to the nearest 0.25. 
Participants of pre-approved seminars are eligible to receive content specific Certificates through MGMA’s certifying body, the American College of Medical Executives (ACMPE).    
Certificates are the industry acknowledged achievement for time inclusive opportunities to complete an entire course or seminar and have provided paperwork for your resume or employer of completion without on-going requirements to continue demonstrating a skillset. Certificates offered through ACMPE build skills and knowledge in a specific area of practice.    
Eligible for ACMPE Certificate

Continuing Education Units (CEU) 
A certificate of attendance will be provided to healthcare professionals requesting generic CEUs for professional development, certifications through other professional associations or specialty societies. 

One generic CEU credit is earned for every 60 minutes of educational content, rounded down to the nearest 0.25.

How to Project Manage like a Boss 

Ava Cannon 
Project Manager, MGMA 

Ava Cannon is a seasoned healthcare Project Manager who loves problem-solving, improving team workflows, and unsticking complex cross-functional projects. Ava began her career supporting hospital EMR systems and clinical administration for addiction services, where she discovered her passion for helping others and supporting clinical implementation from “nose to tail.” Since joining MGMA, Ava has been excited to support local and national practices to reach their full potential. She is a certified Lean Facilitator and Provider Coach, Mental Health First Aid practitioner, and Lean Six Sigma Green Belt. 

Project Management: A Case Study 

Consultant, Owen Dahl Consulting 

Owen Dahl is a nationally recognized medical practice management consultant with more than 48 years’ experience in consulting and managing medical practices. His expertise includes revenue cycle management, strategic planning, organizational behavior and information systems implementation. Dahl is a recognized national speaker on topics such as Lean, revenue cycle, scenario planning, practice operations, change and disaster preparedness. He is the author of such titles as Think Business – Medical Practice Quality, Efficiency, and Profits and The Medical Practice Disaster Guide Book, and coauthored Lean Six Sigma for the Medical Practice. In addition, he writes and contributes articles that appear in MGMA Connection, Medical Economics, Physicians Practice and several other publications. Dahl received his Bachelor’s degree in hospital administration from Concordia College, Moorhead, Minn., and his MBA from the University of Northern Colorado, Greeley. He has completed doctoral work at NOVA Southeastern University, Fort Lauderdale, Fla. 

The Importance of Strategic Planning In Healthcare 

Chief Operating Officer, MGMA 

Ron Holder, chief operating officer of Medical Group Management Association (MGMA), brings decades of experience to his role at MGMA as a seasoned healthcare and medical practice executive. His background includes driving financial growth, leadership development, operational process improvement, increased employee engagement, and elevating patient satisfaction scores at healthcare organizations large and small. As chief operating officer, he is responsible for overseeing all of the operational and financial functions that directly impact the strategic direction of MGMA. Ron is also focused on ways in which MGMA can grow and foster innovation to meet the ever-fluctuating needs of medical practices. In September 2021, Ron was recognized by the Denver Business Journal as one of the top C-Suite executives in the Denver metro area during their annual C-Suite awards. 

 Holder was most recently a Vice President of Operations at Baylor Scott & White Healthcare, the largest non-profit healthcare system in Texas and one of the largest in the nation. In this role, Holder had strategic, operational and financial executive responsibility for the practices of 235 physicians and 85 advanced practice professionals, as well as related hospital functions across 47 sites. Holder was also the service line administrator for cardiovascular services and played a large role within the oncology service line. In these roles, Ron drove significant financial improvement by focusing on organizational efficiency and effectiveness, while also improving patient and employee satisfaction.  

 Previous roles for Holder include administrator for the department of surgery at Scott & White Healthcare, executive director for the Department of Anesthesiology and Perioperative Medicine and the University Anesthesiology Associates, PSC, at the University of Louisville School of Medicine and serving in progressive administrative roles at the University of Kentucky School of Medicine in the Department of Surgery. 

Hope Is Not a Strategy: Strategic Planning for Medical Groups 

Will Latham, MBA 
President, Latham Consulting Group 

For more than 30 years, Will Latham has worked with medical groups to help them make decisions, resolve conflict and move forward. 

During this time he has: Facilitated over 950 meetings or retreats for medical groups; helped hundreds of medical groups develop strategic plans to guide their growth and development; assisted over 250 medical groups improve their governance systems and change their compensation plans; and advised and facilitated the mergers of over 200 medical practices representing over 2,300 physicians. 

Will has an MBA from the University of North Carolina in Charlotte and is a frequent speaker at local, state and national, and specialty-specific healthcare conferences. He has written award-winning articles on medical group governance for various healthcare publications. 
On Demand Cancellation Policy 
If for any reason MGMA must cancel this on-demand program prior to the expected expiration date, MGMA will notify participants by email of the cancellation no less than five business days prior to the cancellation. 

Contact the MGMA Service Center for cancellations:
Toll-free: 877.275.6462, ext. 1888
Complaint resolution policy
Please contact the MGMA Service Center toll-free at 877.ASK.MGMA (275.6462) for issues or concerns with this webinar.    


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