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Task Force Notes

Joint MGMA and State MGMA Task Force Notes

November, 7, 2018

Thank you to those who were able to participate in the November 7 conference call with the Joint MGMA and State MGMA Task Force. Your questions and points made were very much appreciated. We are scheduling a call in the next few weeks for the Task Force to review and discuss them along with the written feedback received. Whether or not you attended the call, please find attached the recording of the call for your review or reference and pass along to the rest of your board. In addition, please pass along to the other members of your board.
 
In addition, this is another reminder to submit your feedback on the Task Force recommendations, individually or as a state board, by this coming Wednesday, November 14.
 
Please contact Martha Huckaby if you have questions.
 

July 27, 2018

Task Force Objective

Establish a clear, mutually beneficial partnership between MGMA and its state affiliates, including a clear value proposition for membership

Call participants

  • Phillip Ellis, MBA
  • Michael Fisher, DBA, FACMPE
  • Anne Hill, MBA, FACMPE
  • Ronald Holder, MHA, FACMPE, FACHE
  • Deborah Hudson, FACMPE
  • Melissa White
  • Tracy Watrous, CMPE, Vice-President, Member Services and Content Development
  • Amanda Massey, MA, Director, Member Services
  • Martha Huckaby, MSW, Sr. Manager, Member Engagement

Discussion

The draft Task Force recommendations were reviewed in depth.

Issue 1 – Consistency of brand and member experience

A set of core member benefits will be
 
Benefit Details Examples
Face-toface education A set minimum amount of continuing education hours annually
  • Conferences, annual, legislative, payer, technology
  • Lunch & Learns
  • Traveling roadshow
  • Education offered through local affilities
Digital educational resources/events At least one digital resource offered each month
  • Webinars
  • Podcasts
  • Videos
  • Newsletters
  • Letter from president
  • Polls
  • Links to additional educational resources
  • Social media posts
Online networking An online mechanism offered under defined usage parameters
  • Chat room
  • List-serv
  • Member community
  • LinkedIn community
Job postings Some mechanism for job opportunity postings or announcements
  • Job board
  • Career center
  • Regular email
  • Included in newsletter
Website Follows MGMA brand requirements, including a website format template  
Local advocacy At least one quarterly regulatory/legislative update of both national and state issues and activities
  • Washington Update (for national)
  • Regular report from legislative liaison (national and/or local)
  • Partner with state medical society government affairs for local updates

Issue 2 – Consistency of membership categories

While the Task Force recommends that state membership definitions and conditions for eligibility should match MGMA, they requested additional information on MGMA’s business partner/corporate member category and how MGMA distinguishes between the regular member and corporate member.

Issue 3 – Structure of mutually beneficial relationship
While all state affiliates will be asked to provide more consistent membership categories and member benefits, there are some states interested in working more closely with MGMA. Thus, states will have the option to sign one of two affiliation agreements to become an Affiliate or a Partner Affiliate. Partner Affiliates will have an additional set of expectations, such as dual membership, that will add even more value to its members. In turn, MGMA will provide enhanced benefits in support of the Partner Affiliate.

Next Steps

  • Revise draft proposal with Task Force feedback reflected
  • Review and consider additional information on the description, criteria, benefits and restrictions for MGMA corporate members versus regular members
  • Review draft plan, timeline and responsibilities for communication of recommendations to state affiliates
 


June 19, 2018

Call participants

  • Phillip Ellis, MBA
  • Bradley Eshbaugh, MBA, FACMPE, FACHE, FHM
  • Michael Fisher, DBA, FACMPE
  • Anne Hill, MBA, FACMPE
  • Deborah Hudson, FACMPE
  • Melissa White
  • Tracy Watrous, CMPE, Vice-President, Member Services and Content Development
  • Amanda Massey, MA, Director, Member Services
  • Martha Huckaby, MSW, Sr. Manager, Member Engagement

Task Force Objective

Establish a clear, mutually beneficial partnership between MGMA and its state affiliates, including a clear value proposition for membership

Discussion

Core member benefits for state affiliates

  • Important to having increased consistency of the MGMA brand and of the MGMA member experience
  • Should be based on the unique value of state membership:
    • Conferences and face-to-face events
    • Career center/job banks
    • Online networking
    • Local advocacy
    • Webinars (may be optional)

Membership Models

  • In reviewing literature and research on association structure of national and state:
    • Different membership models include:
      • Combined – one fee for both national and state membership
      • Contingent national –to be a member at the state level, one must be a member of national
      • Contingent state – to be a member at the national level, one must be a member of the state
      • Independent membership – national membership is separate from state membership (MGMA current model)
    • Strongest chapters tend to be in a combined or contingent membership model
    • ACHE has a combined membership model
  • IMPORTANT QUESTION: What is the best model for both MGMA national and states and how can we provide administrative support to states that need it to meet core member benefits?

Next Steps

  • Discuss draft of different membership models and scenarios for MGMA
 

May 14, 2018

Call participants

  • Phillip Ellis, MBA
  • Bradley Eshbaugh, MBA, FACMPE, FACHE, FHM
  • Michael Fisher, DBA, FACMPE
  • Anne Hill, MBA, FACMPE
  • Ronald Holder, MHA, FACMPE, FACHE
  • Deborah Hudson, FACMPE
  • Melissa White
  • Tracy Watrous, CMPE, Vice-President, Member Services and Content Development
  • Amanda Massey, MA, Director, Member Services
  • Martha Huckaby, MSW, Sr. Manager, Member Engagement

Task Force Objective

Establish a clear, mutually beneficial partnership between MGMA and its state affiliates, including a clear value proposition for membership

Discussion

  • Further defined value of state membership by reviewing grid of each individual state’s list of member benefits on their websites:
    • Majority include conferences, networking and legislative updates/advocacy as member benefit
    • Twenty-one also list job board; sixteen list member community/list-serv; and fifteen list regular newsletters as member benefit
    • Less than half list webinar as benefit
    • A graphic is needed for use by both national MGMA and state MGMA affiliates that illustrates the value of national membership and the value of state membership
    • States generally survey membership to determine what members find valuable; some also directly ask individual members
  • Began discussion on core set of member benefits offered by all state affiliates
  • Discussed optimizing the MGMA brand for the benefit of both state and national
    • Discussed if state MGMA affiliates’ mission statement should be the same as the MGMA mission statement

Next Steps

  • Review and discuss association structures & membership models:
    • Association structures include chapters, affiliation, or federation
    • Membership models include contingent, combined or independent
 

April 12, 2018

Call participants

  • Phillip Ellis, MBA
  • Bradley Eshbaugh, MBA, FACMPE, FACHE, FHM
  • Michael Fisher, DBA, FACMPE
  • Anne Hill, MBA, FACMPE
  • Ronald Holder, MHA, FACMPE, FACHE
  • Deborah Hudson, FACMPE
  • Melissa White
  • Tracy Watrous, CMPE, Vice-President, Member Services and Content Development
  • Amanda Massey, MA, Director, Member Services
  • Martha Huckaby, MSW, Sr. Manager, Member Engagement

Task Force Objective

Establish a clear, mutually beneficial partnership between MGMA and its state affiliates, including a clear value proposition for membership

Discussion

  • Ultimate goal is to provide a strong value proposition to both National and State members.
  • Open discussion and consistent communication is key.
  • There is opportunity for national to better promote state affiliates and help create more awareness with national-only members.

What value does each organization bring to its members?

State National
Local Advocacy National Advocacy
Networking – business and social Member Community
Conferences & networking Conferences & networking
Webinars Webinars
Professional advancement, links to local colleagues, potential employers and/or employment referrals Certification
Online education, such as Essentials of Practice Management Conference
 

Next Steps

  • Where is there overlap in benefit/value?
  • Where are the greatest opportunities for state affiliates/national to provide or create more value?
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