MGMA Print Advertising

Influence. Inspire. Advertise in MGMA Connection.Print advertising


Consistent advertising in industry print publications is a great way to achieve solid year-round brand recognition with your target audience. As a result of an advertisement, 87% of MGMA Connection magazine readers reported they: used an idea on the job; routed, shared or discussed the magazine with colleagues and staff; or marked and/or clipped an ad. Make print advertising a staple in your marketing mix to stay top of mind with the most engaged MGMA members.


 

MGMA Connection magazine

MGMA Connection magazine is our award-winning, flagship publication, delivering in-depth coverage of industry hot topics and trends. Rated as one of the most important member benefits by our members, MGMA Connection is the right platform for generating superior levels of ad receptivity with highly engaged medical practice leaders. Monthly distribution: 33,000

View Rate Card

Bonus digital exposure
Although many readers prefer a hard copy of the magazine, advertising in MGMA Connection also allows you to reach those tech-savvy readers who prefer to consume their information digitally via MGMA Connection online, which is available to all members on the MGMA website.

Specialty advertising options
Increase your exposure and stand out from your competitors by utilizing special advertising options.

Options include:

  • French door cover gatefold – full  distribution
  • Double gatefold – full distribution
  • Single gatefold – full distribution
  • Belly band – may select your audience from full distribution, state or specialty
  • Tip-ins – may select your audience from full distribution, state or specialty



81% of MGMA Connection readers have read at least five issues in the past 12 months.*


72% of MGMA Connection readers spend half an hour or more reading the magazine.*

 

2017 editorial calendar

Publication/Issue Topic Bonus distribution
January/February 2017
Space:
Nov. 21, 2016
Materials: Nov. 30, 2016
State of Medical Practice
Content focused on the collaboration of industry experts to outline pressing healthcare topics, from legislation to industry trends, with perspective about changes on the horizon and how to best prepare for them.
MGMA 2017 Financial Management and Payer Contracting Conference
March 2017
Space: Jan. 24, 2017
Materials: Jan. 31, 2017
Patient-Centered Care
Content designed to help readers with:
  • Efficient clinical operations
  • Patient education
  • Referral management
  • Patient flow
  • Front-office operations to maximize patient satisfaction
2017 MGMA/AMA 
Collaborate in Practice 
Conference
April 2017
Space: Feb. 23, 2017
Materials: March 2, 2017 
Financial Management
Content designed to help readers with:
  • Budgeting
  • Internal cash management controls
  • External financial audits
  • Financial performance analysis and monitoring
  • Revenue cycle and accounts receivable management
  • Optimizing payer contract negotiation and maintaining existing contracts
 
May 2017
Space: March 27, 2017
Materials: April 3, 2017
Organizational Governance
Content designed to help readers with:
  • Corporate legal structure
  • Corporate record keeping of strategic decisions
  • Corporate mission statement integration into organization culture
  • Strategic planning and implementation
  • Physician leader development
  • Production and compensation standards for physicians and nonphysician providers 
  • Organizational leadership management of clinical staff
  • Advocacy endeavors at local, state and national levels
 
July 2017
Space: May 23, 2017
Materials: May 31, 2017
TBD  
August 2017
Space: June 22, 2017
Materials: June 29, 2017
Human Resource Management
Content designed to help readers with:
  • Recruitment and orientation processes
  • Retention of clinical and nonclinical staff
  • Effective staffing strategies
  • Performance management programs
  • Staff compensation and benefit plans
  • Systems for administrative and clinical training
  • Processes for awareness, education and compliance with employment laws and regulations
 
September 2017
Space: July 26, 2017
Materials: Aug. 2, 2017
Risk and Compliance Management
Content designed to help readers with:
  • Risk management
  • Managing the impact of adverse legal events
  • Disaster response and recovery plans
  • Compliance programs for federal and state laws and regulations
MGMA 2017 Annual Conference
October 2017
Space: Sept. 22, 2017
Materials: Sept. 29, 2017
Operations Management
Content designed to help readers with:
  • Business operations plans
  • Discernment processes for identification and utilization of outsourced expertise and business partners
  • Materials and equipment purchasing systems
  • Facilities planning and maintenance
  • Marketing and communications
 


MGMA mail order inserts New!

The MGMA Store receives thousands of mail orders per year. Now you can insert your marketing collateral into each mail order that goes to MGMA members and customers. Mail orders include books, guides and other practice management resources.

Inserts should not exceed 8.5” x 11” and may be in the form of a single sheet, bi-fold or tri-fold insert.**

$750 per 500 inserts.

**MGMA must approve all artwork. Client is responsible for designing and printing the marketing insert as well as sending it to MGMA for insertion.

*2013 MGMA Readex Report



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Email us: busdevelop@mgma.org

 

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